Ghostwriting and executive communications
I'm Alex McNab. I ghostwrite LinkedIn posts, thought leadership, speeches and press pieces for founders, CEOs and senior leaders, in their voice and fully human-written. Before setting up Ehwaz & Othala, I worked in the No 10 press office and the Cabinet Office, led global social at Maersk and ran PR at SimCorp.
Fully human-written. No AI-generated content.
Former No 10 press office · Cabinet Office
Previously in-house at
Client work featured in
What I do
Regular posts and longer pieces in your voice, from a short monthly conversation. Fully human-written, and built on a proper understanding of how you think and speak.
Speeches, op-eds, press releases and media pitches, drawing on time in the No 10 press office and in-house PR at Maersk and SimCorp.
Ways to work together
Most people I work with start with something small, so we can both see how it feels before committing to anything ongoing. The Narrative Sprint sits in the middle: one week to shape your story for the quarter and get your first posts written. All prices exclude VAT.
Step 1 · Start small
6,900 SEK / €610, one-off
For leaders who know they should be more visible on LinkedIn, but can't quite find their voice on the page.
7,500 SEK / €665, one-off
For founders and authors who want to get in front of the right podcasts and journalists, without a PR retainer.
Step 2 · Plan your quarter
14,900 SEK / €1,325, one week
One week to find your voice, shape your story for the next quarter, and get your first posts written.
Half at booking, half on delivery. If you move onto a retainer within 30 days, the full fee comes off your first month.
Step 3 · Ongoing support
From €3,500 a month
Ongoing LinkedIn, long-form and speechwriting support, built on a proper understanding of your voice.
If you've done a Narrative Sprint, its plan becomes our brief for month one.
Also available
Thought Leadership Article, 14,900 SEK / €1,325, one-off. One strong long-form piece for an event, a launch or a book, from a 45-minute interview, with two rounds of edits and a LinkedIn post to launch it.
Discuss an articleEducation and non-profit organisations receive a 20% discount on retainers. Day rate €1,100 for speeches, press and event support.
Client Voices
"Alex is an exceptionally gifted writer. Highly recommend."
Corey Morris
CMO, Sprii, Denmark
"I worked with Alex at Ehwaz&Othala throughout 2025 and have to say I was pleasantly surprised. The work went above and beyond what I expected and regularly over-delivered. Would highly recommend working with Alex in any capacity."
FTSE 100 CEO, Sweden
"Before working with E&O, I knew I needed to improve my personal brand and speak more about the industry. I knew 'what' to say, just not 'how'. They helped me turn my thoughts, knowledge and experience into well crafted words, while also making my message clearer."
John
CEO, Stockholm
Ghostwriting
LinkedIn ghostwriter rates depend on how much thinking you need alongside the writing. Published market guides, mostly from the US, put monthly retainers anywhere from about $500 to $15,000. My own prices start at 6,900 SEK for a Voice Audit and 14,900 SEK for a one-week Narrative Sprint, with retainers from €3,500 a month.
11 min read
Speeches and leadership communication
Burnham's first speech outside No 10 kept the same rhetorical fingerprint as his acceptance speech three days earlier, in a far harsher format. For leaders, I think the lessons are that a consistent linguistic signature makes your voice recognisable, staging carries meaning, and one specific first action is remembered long after the speech.
5 min read
Speeches and leadership communication
Andy Burnham's acceptance speech as Labour leader was a classic restoration address, but I think the craft inside it is worth a closer look. Four devices travel well to business: crediting a predecessor through a shared achievement, asking questions that let the audience finish your argument, borrowing an opponent's language with care, and defining yourself by what you won't do.
6 min read
If you'd like a feel for how I think about voice, visibility and leadership comms, my LinkedIn is probably the best place to start.
Read my posts on LinkedInMy Philosophy
Ehwaz and Othala are ancient runes symbolising partnership and heritage. These values form the foundation of my work.
I believe every project is a collaboration. A meeting of your messaging and vision, and my craft. The result is work that will stand the test of time and tell authentic stories and a message that resonates with your audience.
My boutique approach means I take on select projects and clients, ensuring each receives the focus and dedication it deserves.
"Every story is a seed. I help it grow into something the world will remember.
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If you have a plan that needs writing up, a message you'd like to land better, or just the start of an idea, I'd be very happy to talk it through. Calls are 30 minutes, free and low-key. I'll ask a few questions about what you're working on, and if I think I can help, I'll follow up with a short, fixed-price proposal. If I don't think I'm the right fit, I'll say so.
Or email us directly at alex@ehwaz-othala.com
I usually reply within one working day.