Free guide
The Press Office Playbook for Founders
How to prepare your message, your interviews and your bad days, the way a government press office would. It's a free 14-page guide for founders of AI, tech and fintech startups, drawn from my time in the No 10 press office and leading comms teams across the Nordics.
What's inside
- Your core message on one page
- A 'lines to take' document for the hard questions, written before anyone calls
- Prepping for an interview or podcast
- Turning company news into a story people care about
- Building a LinkedIn voice that sounds like you
- A first-hour crisis checklist
- A 30-day starter plan
Want more like this?
Every so often I share practical advice on comms, speeches and LinkedIn, plus new guides as they come out. Leave your email if you'd like them. It's completely optional, and the download above works either way.
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If you'd rather talk it through, book a 30-minute call.