Ways to work together
I'm Alex McNab, a Stockholm-based ghostwriter and former government press officer with nearly 20 years' experience in communications. Most clients start with one of four fixed-price packages, from 6,900 SEK, and some move on to a monthly retainer from EUR 3,500. All prices exclude VAT, and everything I deliver is human-written.
6,900 SEK / €610, one-off
For leaders who know they should be more visible on LinkedIn, but can't quite find their voice on the page.
Delivered within five working days
7,500 SEK / €665, one-off
For founders and authors who want to get in front of the right podcasts and journalists, without a PR retainer.
Delivered within five working days
14,900 SEK / €1,325, four weeks
A four-week trial of working with a ghostwriter, credited against a retainer if you continue.
Four weeks
14,900 SEK / €1,325, one-off
One strong long-form piece for an event, a launch or a book.
Usually two to three weeks, including two rounds of edits
From €3,500 a month
Ongoing LinkedIn, long-form and speechwriting support, built on a proper understanding of your voice.
Ongoing, monthly
Education and non-profit organisations receive a 20% discount on retainers. Day rate €1,100 for speeches, press and event support.
I turn what's already in your head into writing that sounds like you on a good day. We talk, I listen for how you think and speak, and I write LinkedIn posts, articles, speeches or press pieces that go out under your name. You always have the final say.
Yes. Everything I deliver is written by me. I don't use AI to generate client content, partly for quality and voice, and partly because many clients share confidential material with me.
Mostly startup founders, CEOs and senior leaders, plus universities and business schools in the US and Europe. I'm based in Stockholm, I work in English, and my clients are global.
My fixed-price packages start at 6,900 SEK for a LinkedIn Voice Audit. A four-week LinkedIn Sprint is 14,900 SEK, and monthly ghostwriting retainers start from EUR 3,500. All prices exclude VAT.
We start with an interview, and I write a short voice and themes brief that we agree together. After that, a regular call keeps the writing close to what you actually think. Most clients tell me the posts sound like them within the first few weeks.
Not from me. Confidentiality is central to how I work, and I never name clients without their permission. I sign NDAs as a matter of course.
Yes. The Podcast & Media Pitch Kit gives you a pitch, a bio and a shortlist of outlets that fit, and retainers can include media relations. I'm honest that top-tier coverage is the upside, never the promise.
I have nearly 20 years' experience in communications, and I'm a former government press officer. I've worked in the No 10 press office and the Cabinet Office, ran global social media at Maersk, led PR and external communications at SimCorp, and was Chief Communications Officer and Head of Marketing at Handiscover. I set up Ehwaz & Othala Media in 2022. I've been featured in COTE Magazine and CXO Magazine.
Usually within a week or two. The Voice Audit and Media Pitch Kit are delivered within five working days of our first call.